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What is the Select Hotels of Ireland Brand?

The Select brand conveys a stylish, European image, to attract the discerning corporate and leisure client. As each property is individually owned and managed, each will have its own distinctive style and character while guaranteeing high standards of service, facilities and accommodation.

An enticing brand in the world of luxury Hotel marketing

• Select Hotels of Ireland offers client hotels a complete sales, marketing, representation and reservations service to member hotels.
• Select Hotels of Ireland offers the customer a unique collection of hotels providing an enticing selection to both the corporate and leisure consumer.
• While hoteliers are conscious of the need to aggressively market their properties many feel that they are not getting maximum return from their marketing budgets.
• The Select brand provides these individual hotels with the same marketing infrastructure as their larger competitors.
• Member Hotels are represented and have the opportunity to participate in overseas marketing at costs that will no longer be prohibitive.
• Representation at trade fairs, workshops and consumer shows both in the domestic market plus overseas.
• The Select Hotels of Ireland brand will represent hotels strategically located around the country.
• By spreading costs amongst member hotels, strong, well-directed and effective advertising and promotions campaigns can be put in place.
• Hotels promoted under the Select Hotels of Ireland brand are chosen on the basis of quality and geographical location, thus ensuring that they are not in direct competition with each other. The standards committee takes all final decisions for membership.

If you would like to make an appointment to discuss membership for your hotel please call Una Young + 353 086 783 9032 or email:

Select Hotels of Ireland Partnership Promotions

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