Our mission is to be the first marketing group that independent, progressive Irish hotels think of. Where our members add value to the brand and to each other and as the owners we are continually developing new ideas and new ways to make profit.
Our brand philosophy is to provide the customer with unique independent Irish hotels with emphasis on quality and service. Our team of dedicated professionals ensures that the service provided by head office is compatible with the image we perpetuate as it is through this partnership and shared vision we see the successful development of the brand.
Select Hotels has a unique position in the market place given its structure as a marketing group, promoting strong individual brands. Our strategy is to market these individual Hotel brands to the domestic and international market, the leisure and corporate market, communicating the benefits of using independent hotels, with the added service Select Hotels provides.
As each property is individually owned and managed, each will have its own distinctive style and character while guaranteeing high standards of service, facilities and accommodation.
Benefits of Membership;
- Select Hotels of Ireland offers client hotels a complete sales, marketing, representation and reservations service to member hotels.
- The main objective of Select Hotels of Ireland is to market independent Irish Hotels, to promote their individual Hotel brands, to add strength to those individual brands both by marketing them under a collective brand of Select Hotels and by association with other strong independent Hotel brands.
- Select Hotels of Ireland offers the customer a unique collection of hotels providing an enticing selection to both the corporate and leisure consumer.
- Select Hotels has a very committed, dedicated and professional team, part of a successful larger company, Cronin’s Travel Group that adds additional benefits and economy of scale to Select Hotels as a marketing company and the individual hotel members
- Select Hotels markets our members’ individual hotel brands to key target markets for the Irish Hotel industry
- Select Hotels identifies sales opportunities that are difficult for independent hotels to target
- Select Hotels are very well known to all travel trade, due to extensive promotion at workshops and travel shows, plus membership of ETOA
- Select Hotels provides a central reservations service for travel trade which increases business for individual hotels particularly with ad-hoc groups
- We provide the best value marketing option to independent hotels
- Select Hotels package their own tours, which includes coaching, detailed itineraries, with hotels and activities booked by CRO
- We have strong members who’s participation in our marketing activities adds value to their membership, the group and to the individual members
- Select Hotels provide knowledge, information, training on marketing issues
- Select Hotels has some of the best hoteliers, sales and marketing managers and revenue managers in the industry which provide invaluable knowledge, involvement and commitment to the Select Hotel group which benefits each individual hotel member
- The Select brand provides individual hotels with the same marketing infrastructure as their larger competitors
- Member Hotels are represented and have the opportunity to participate in overseas marketing at costs that will no longer be prohibitive
- Representation at trade fairs, workshops and consumer shows both in the domestic market plus overseas
- The Select Hotels of Ireland brand will represent hotels strategically located around the country.
- By spreading costs amongst member hotels, strong, well-directed and effective advertising and promotions campaigns can be put in place.
- Hotels promoted under the Select Hotels of Ireland brand are chosen on the basis of quality and geographical location, thus ensuring that they are not in direct competition with each other
If you would like to make an appointment to discuss membership for your hotel please call Una Young + 353 (0) 86 783 9032 or email: email@example.com